In this rare, up close and personal discussion, Angelo Keely, Kion CEO and co-founder, interviews Kion's other co-founder Ben Greenfield, for a deep-dive into his life to shed light on how Kion came to be.
The creation of Kion began four years ago while Ben was roaming a Kauai each and pondering the question:
…is it time to move on?
Should he take two decades of time spent immersed in the fitness trenches, over 4,000 health books consumed, a Master's degree in physiology and biomechanics, voracious studying of every nutrition, digestion and diet tactic in existence, hardcore lessons learned from subjecting his body and brain to the most masochistic events on the face of the planet, ten years of researching and answering podcast questions on everything from muscle gain to memory to migraines…
…and simply walk away?
After all, at 33 years old, he'd written a successful New York Times bestselling book, been voted America's Top Personal Trainer, named as one of the Most Influential People in Health and Fitness worldwide, and had invested in a portfolio of dozens of successful nutrition and wellness companies.
…was it time to take his years of “dabbling” in the fitness industry and actually do something that helps people on a much more massive scale than him writing exercise programs, making naked YouTube videos of cold showers, running around in the forest throwing spears at hay bales and hacking together superfood smoothies in his kitchen?
Was it time for him to be open to greatness?
To massively scale the teaching of everything he's learned traveling the globe interviewing the world’s longest living, happiest, hard-charging, high-achievers; everything he's learned reading thousands of books and research papers on longevity, happiness, fulfillment, human potential; and everything he's learned immersing himself as a devoted student of the human body, mind, and spirit. To take that creativity, that curiosity, that thirst for knowledge, that education, that experience and that intuition and give it back to the world in a much, much bigger way than he ever has.
This was the moment in which he knew beyond a shadow of a doubt that he had to create something big, something great, something epic and something far more meaningful and life-changing than he'd ever created before.
This was the beginning of Kion.
But there's a lot more to the story than just what's happened the past couple years.
During this discussion, Ben reveals plenty of insight and juicy secrets, including:
-The poignant history of his parents and how they ended up in Idaho…[10:00]
-How his unconventional upbringing and education led to his first successes as a 14-year old entrepreneur…[15:30]
-His intro into tennis and how he fell in love with the sport…[23:10]
-How he – a scrawny book-loving computer geek – became an elite hard-charging athlete and a New York Times best-selling author…[28:22]
-His adventures as a 16-year-old first-year college student…[32:00]
-The “perfect storm” that brewed in his second year of university that led him to take a deep dive into exercise, nutrition, and entrepreneurship… [37:45]
-How he managed to work 3-4 jobs at a time while being a full-time university student…[46:45]
-What turned him off of medical school and becoming a doctor…[50:54]
-How he met and married the love of his life…[70:40]
-Why he gave up bodybuilding to become a personal trainer…[78:15]
-How he was voted America's Top Personal Trainer in 2008…[87:50]
-What spurred him to write his first online training program and how it became a top-seller…[92:00]
-Why he values habit, and how habits help him be productive…[113:45]
-How he – an Idaho born and raised, home-schooled conservative Christian – came up with a company called Kion…[122:10]
…and much more.