Coffee can either be a superfood—or a poison. The difference lies in the five critical factors you're about to discover.
You’ll also learn about a coffee breakthrough that involved:
All to ensure that the purest, freshest, best-tasting coffee ever was made commercially available.
But before I tell you that incredible story, there’s something you MUST know:
Coffee has essential general health and wellness properties, but big coffee companies often sacrifice health benefits for profit, cutting costs that lead to poor production practices, such as letting the beans ferment too long, unsanitary conditions, or allowing beans of any quality into the roast.
These substandard processes destroy many of the health benefits of coffee and also introduce harmful compounds that can cause an upset stomach, jitters, yeast infections, brain fog, headaches, energy crashes, and more.
Surprisingly, the vast majority of coffee companies don’t even have the health benefits of coffee on their radar.
In fact, we estimate that more than 99% of coffee worldwide has one or more of the following health-inhibiting problems:
Problem #1: MOST COFFEE BERRIES ARE DOUSED WITH CHEMICALS AND PESTICIDES.
In pursuit of higher profits, coffee buyers often buy beans from places with low environmental regulations and use as many chemical pesticides as necessary to kill off insects.
Problem #2: EVEN ORGANIC COFFEES OFTEN USE SUBSTANDARD BEANS.
Organic beans aren't soaked in pesticides, but unfortunately, many organic coffees don't get proper nutrients because they are still mass produced, with minimum care or feeding of the soil.
This often results in defective or low-quality beans and insect damage, because they haven’t perfected natural methods for keeping the beans clean.
Problem #3: COFFEE BEANS OFTEN DEVELOP MOLD DURING THEIR JOURNEY FROM THE COFFEE TREE TO YOUR MORNING CUP.
Unhealthy mold, microorganisms, and mycotoxins occur for a multitude of reasons: adverse climate conditions, poor practices in the field—including less-than-optimal harvesting, processing, transportation or storage of the coffee berry.
You see, the rainforests are highly bacteria-rich environments, and without advanced processes to protect against mold, many coffee products are unknowingly affected.
Problem #4: ROASTERS OFTEN COMPENSATE FOR DEFECTS BY BURNING OR CHARRING COFFEE BEANS.
This is so common that many of us have come to expect our coffee to have a burnt taste, which is usually a sign that there are carcinogens in the coffee. Dark roasting burns away most of the healthy antioxidants present in the green coffee beans, which significantly reduces the health benefits.
Problem #5: THE VAST MAJORITY OF COFFEE SITTING ON GROCERY STORE SHELVES IS STALE OR EVEN RANCID!
Some coffees sit on retail store shelves in suboptimal packaging for as long as six months to a year before being purchased! The problem is that after two weeks, oxygen begins reacting with the oils and other solubles -- what give the coffee its unique taste -- within the coffee bean.
This process, otherwise known as oxidation, is what makes the coffee go stale. And given that the average coffee sits on a shelf for 4-6 months (some even longer!)—the problem is clear.
My name is Ben Greenfield. I’m a 13-time Ironman triathlete, Spartan racer, coach, speaker and author of the New York Times Bestseller, Beyond Training. I’ve been voted America’s Top Personal Trainer and was named one of the top 100 Most Influential People In Health and Fitness.
Few people know this about me, but I grew up in the house of a gourmet coffee roaster.
The point is, I know what fresh, high-quality coffee tastes like. This became a problem for me because NO commercially available coffee met the stringent taste requirements I'd developed growing up... AND also met my health and nutrition standards.
In fact, I was forced to give up coffee for extended periods of time because of the cocktail of chemicals often used in the growing process, poor roasting practices, staleness, mouth-puckering taste and other unpleasant issues in the world of coffee.
Finally, I got fed up.
And so I turned to my friend, Andrew Salisbury, who had been studying coffee inside-and-out for the past several years. During that time, Andrew had been on a quest to find the cleanest, healthiest coffee on the face of the planet.
"Could not have anticipated how amazing this Kion Coffee would taste. Just opening the bag sends a wave of incredible aroma through the kitchen. . . intoxicating. It has become a ritual for me in the morning to grind the fresh beans, heat the water, wait, smell, pour and enjoy. Whether black or with a little cream, it all tastes amazing. Cheers!" - Dan
To crack the code on making coffee healthy, Andrew assembled a world-class team of coffee experts.
Andrew and his team knew something important that most people did not: namely, the health benefits of coffee can be significantly enhanced – and the adverse effects can be reduced, or even eliminated entirely – through conscious sourcing, processing, and roasting.
So, Andrew and his team rolled up their sleeves and got to work! Over the next two years, they studied every known strategy and technique to make coffee healthier.
From sustainable farming practices and proper harvesting techniques to state of the art production methods involving various roasting protocols and appropriate packaging strategies…
Their goal was to discover the healthiest practices at every step of the production chain, combine them into ONE PROCESS – and create the purest, freshest, most antioxidant-rich coffee on earth!
They researched. They tested. They experimented. And they tested again. They made every decision based on health.
After more than two years of research, Andrew and his team finally achieved their goal – and that's when they met me...
After I experienced the purity, potency and unmatched flavor of the coffee they’d created — I proposed that we create Kion Coffee, powered by Purity.
We used three independent labs: one in Rio, one in Lisbon, and one in Chicago, to scientifically evaluate 49 of the world's top coffee brands. These brands represent 80% of the total coffee market in the United States.
Kion Coffee tested the highest in antioxidant levels of all brands and proved to be free of all contaminants, including mold, ochratoxin A, and yeast.
These lab results explain why so many people can FEEL the difference when they switch to Kion Coffee.
In a recent customer survey, the majority of respondents reported feeling a positive physical difference when drinking Kion Coffee – from no sour stomach or jitters to improved mood and increased mental clarity.
As you can see from the results of this rigorous testing—what really sets us apart from other coffees is that we make EVERY decision based on your health.
Using science and informed decision-making, our process is built around producing the healthiest coffee possible.
"I’ve been drinking this coffee for 4 months now and it is something I look forward to every morning. The taste is great, but the energy is even better. I get a natural energy and don’t get all jittery while I’m in a fasted state after drinking a cup or two like I do with most coffees. It’s a high quality product that I’ll continue to use and support." - Cari
So, how did we achieve the #1 coffee ranking out of all the top coffee brands we tested?
Many, many variables have an effect on the healthiness of your coffee, as it makes its way from the bright red cherry on the tree, to the aromatic, healing liquid in your morning cup.
At each step of the sourcing, roasting and distribution processes, decisions must be made which will affect the cost, flavor and health benefits of the coffee. We’ve studied every known strategy and developed a proprietary production process that can’t be matched anywhere!
Here’s what makes Kion Coffee the purest, freshest coffee available today:
STEP 1: OUR SOURCING PROFILE
Kion Coffee Beans must always conform to the following five health parameters – and less than 1% of coffee worldwide makes the cut:
Kion starts with the healthiest possible raw coffee beans.
We test organic coffees from all over the world to find the raw beans with the highest antioxidant levels – and we work to maintain those levels all the way through the production process.
Kion Coffee is always organic.
Less than 3% of coffee on the planet is certified organic. At Kion, we will never tolerate pesticide-soaked beans, or grow our coffee in fields that are doused with herbicides.
Kion requires "near zero defects."
Only the highest quality, specialty grade coffee beans meet our standards. We rigidly test for toxins and never select beans that are chipped enough to risk an uneven roast, or beans that may contain undesirable microorganisms.
Kion Coffee never contains mold. Ever.
When searching for the freshest coffee possible, mold cannot be tolerated. We use an independent laboratory to test for 60 different types of mold – ensuring that our coffee is mold-free at every point of the production chain.
Kion Coffee is grown sustainably, then hand-picked and hand-selected.
We only choose the BEST coffee beans from the BEST organic, sustainable farms in the world, where we have a direct relationship with the farmer.
The farms that grow Kion Coffee use production practices that are good for the planet, good for the coffee crop, and good for the people who produce the coffee, both economically and ecologically.
STEP 2: OUR SCIENTIFIC ROASTING PROTOCOL
A highly complex series of chemical reactions occur during the roasting process, which few coffee companies understand (but our scientists do!)
As coffee is roasted, healthy CGAs (coffee's primary source of antioxidants) diminish significantly. If the coffee is over-roasted, carcinogens begin to develop. This is why most dark roasted coffees, such as French roast, have lower CGA levels and higher levels of PAHs (a known carcinogen).
But, you can’t just solve the problem by under-roasting coffee either! If coffee is under-roasted, our tests have demonstrated that a carcinogen called acrylamide will likely be present.
From a health perspective, the optimal roast is a real balancing act.
Through extensive testing and retesting, our scientists and roasters analyzed the results of different roasting times and temperatures and discovered which roasting curve nets the most favorable health attributes.
This process is not a one-time thing… It must be done every year for every harvest because coffee (like wine) changes substantially from vintage to vintage.
The result: A delicious medium roast, which is proven superior for your health through scientific testing and verified antioxidant levels.
STEP 3: OUR GUARANTEED FRESHNESS STRATEGY
Virtually every food will eventually oxidize or spoil. Coffee is no exception – it stales relatively quickly, causing antioxidants to lower. Antioxidants are what power the incredible health and longevity benefits of coffee. You want them to be maximized.
Since fresh, antioxidant-rich coffee is clearly better for you (and better tasting!) than stale coffee, we spare no expense to ensure that Kion Organic Coffee is as fresh as it can be.
To ensure the healthiest, freshest possible coffee for our customers, we use the industry's highest-standard packaging method – called nitrogen flushing – which prevents oxygen from getting into the bag and oxidizing (harming) the delicate oils and nutrients in this coffee.
Then we rush-ship it to you so you can enjoy it well within the window that maximizes the health potential of the coffee. Our freshness strategy guarantees that your coffee will be as fresh the day you open it as it was the day it was roasted.
And there's something else about our fantastic coffee that we're equally proud of…
Arguably the world's leading coffee research facility, The Vanderbilt University Institute of Coffee Studies, was founded in 1999. Its purpose was to examine the physical effects of coffee consumption and to learn more about "the human dimensions of coffee," such as coffee production in third world countries and the impact of coffee production on the communities that farm and process it.
In other words, if you are going to talk to anyone to learn more about coffee, these are the people you want to talk to! Lucky for us, two of these distinguished professors were kind enough to let us take them out to dinner and pick their brains on the subject of coffee and health.
We became fast friends and spent quite a bit of time together that summer. The professors introduced us to some of the top coffee scientists in the world and some of the leading doctors on the subject of coffee and health.
Before we knew it – we found ourselves surrounded by a world-class group of coffee experts!
And over the months that followed, they gave us an education on coffee—as well as helped us research and validate everything we had discovered about how to make the healthiest coffee.
Coffee is the world’s most consumed beverage, after water – and one of the most well-researched food products on earth. In fact, over 19,000 scientific studies have been conducted on coffee and health.
Coffee got its bad reputation as an “unhealthy vice" during the 1950s, with several research studies linking it to dozens of diseases and disorders, including pancreatic cancer, lung cancer, breast lumps, congenital disabilities and heart disease.
However, since then, modern science has discovered significant flaws in those early studies.
For instance, these weren’t studies conducted in the lab–rather they were surveys of people’s self-reported habits. Unfortunately, these studies didn’t take other factors into account, like alcohol and tobacco consumption. Therefore, diseases that we now know are caused mostly by booze and cigarettes were unfairly connected to coffee.
The good news is that a slew of recent studies have come out in support of coffee’s health properties:
Bottom line: Science has determined that coffee is good for you. VERY good for you.
New studies are continually being added to the vast body of scientific evidence, but overall these studies demonstrate that 3-5 cups of coffee per day will have an astonishingly wide range of diverse health benefits for most people.
And again, all of this research has been conducted on regular coffee. Imagine what this means for a more pure, more antioxidant-rich, nutritionally complete coffee, like Kion Coffee!
Well, the answer is simple…due to our exacting standards and health-conscious production practices, our supply is extremely limited.
Since we go to such great lengths to ensure the cleanest, most antioxidant-rich coffee possible, Kion pays higher production costs and produces less volume than mass marketers would ever be able to tolerate. But the CARE we put into our process is the whole reason why our coffee is fresher, purer, and better tasting than other coffees you can obtain in stores!
We do, however, ensure enough inventory to serve our coffee customers at the highest level!
"This is such a great coffee and I rarely drink anything else now since I’ve signed up for my monthly auto ship. Plus, I’m a coffee snob now! I never really truly understood how good coffee could be for you until listening to Ben’s podcasts and reading the articles that have been posted. My only regret is not getting 3 bags per month and only 2…I’ll be editing that soon!" - Mike
If you don't agree that Kion Coffee is the most delicious, freshest and purest coffee you've ever tasted… if you don't agree that it makes you feel DIFFERENT and BETTER than any coffee you've ever tried… then we got your back.
Every Kion Coffee shipment is protected by our 100% money-back guarantee.
In the highly unlikely event that you’re dissatisfied with your coffee for any reason, you’ll receive 100% of your money back, no questions asked.
JUST NOTE: if you purchased multiple bags, you can only get a no-questions-asked refund on ONE bag of coffee — unless you return the other bags to us still sealed.
We think one full bag is enough to experience Kion Coffee and know it’s right for you.
And, of course, we’re betting you’ll be like the 99.99% of our customers who absolutely LOVE our coffee and continue ordering it, month after month.
So what are you waiting for? Choosing Kion Coffee is...
Choosing to drink a healthy coffee is one of the wisest decisions you can ever make to improve your health, performance and overall well being.
We are SO PROUD that Kion Coffee, Powered by Purity, is ranked the #1 coffee worldwide in independent lab tests against 49 other brands.
And that's why we want to give you up to 25% off your first order—we want you to get the best possible deal on this life-changing coffee.
We invite you to try Kion Coffee today and feel the amazing difference it makes in your energy, brain performance, and health.